Are you the owner of an eCommerce venture on the lookout for ways to expand your customer base? Or perhaps you are in charge of customer acquisition for an eCommerce website and you are looking to invest in services that will help you acquire more business for your company. In either case, investing in high-quality eCommerce SEO services is a great idea!
ECommerce SEO helps to optimise your website for search engines. This enhances your website’s online visibility and helps you to achieve a high rank on search engine results pages (SERPs).
Thus, by making use of eCommerce SEO services, you can draw in a larger volume of organic online traffic to your website and can convert a large portion of them into paying customers.
There are quite a few agencies nowadays that offer affordable eCommerce SEO services in India. You should consider investing in one of them in order to fully reap the benefits of eCommerce search engine optimisation tools and techniques.
This post guides the reader through five important eCommerce SEO services that are highly beneficial for any eCommerce website. So, please read on!
Top 5 ECommerce SEO Services You Must Invest In
1. Optimise your anchor text for search engines
In order to ensure that the pages on your website get ranked for specific terms, you must make use of keywords in your anchor text, instead of just writing ‘click here’. Doing this will increase the probability of potential customers clicking on your links and landing on your website.
Quality providers of eCommerce SEO services or individual eCommerce SEO experts will be able to create highly efficacious, keyword-rich anchor texts for your website. This will make it possible for your eCommerce website to achieve high ranks on various search engines.
2. Refine your calls to action (CTAs)
The content on your website must make use of powerful calls to action. Call-to-action statements help guide your website visitors and potential customers to take the next step towards making a purchase. Ideally, every page of your website should contain at least one call to action.
Additionally, you should make adjustments to and keep updating the calls to action statements on your website regularly. You should change and optimise them whenever there is a sale or promotion or any festivities/ holidays. Doing this will vastly increase your chances of converting leads into paying customers.
Availing of the services of eCommerce SEO experts will enable you to create and implement highly effective calls to action on your website. Moreover, investing in packages offered by competent eCommerce SEO services providers will make it much easier for you to frequently update your call-to-action statements.
3. Boost your trustworthiness with an ‘About us’ section
Having a well-written ‘About us’ section will help your website visitors and prospective customers better understand your brand, offerings, values and what you stand for. This will help to familiarise your website visitors with your eCommerce business, vision, products and/or services. This, in turn, will further help to increase your business’s credibility in the eyes of website visitors and prospective customers.
Moreover, having a detailed and accurate ‘About us’ section or page will increase the content on your website. Search engine crawlers can make use of this information to better understand what kinds of products and/or services your eCommerce website deals in and what industries you operate in. This will also assist search engine crawlers in ranking your website appropriately.
Hiring a professional provider of eCommerce SEO services will aid you in creating a great ‘About us’ section. Most good providers of eCommerce SEO services in India offer quality content writing services as a part of their packages so that your website contains error-free, high-quality, keyword-rich content which will help you fetch high ranks on search engines.
4. Prominently display product recommendations on your homepage
You should start your journey to convert potential customers into actual paying customers early on, from your homepage itself.
In order to do this, you should prominently display the most popular products and/or services that you offer, on your homepage. Doing this will help to make your website visitors more interested in your business’s offerings and will drive engagement. Moreover, this will also lower the chances of prospective customers leaving your website and moving on to other eCommerce sites.
Professional eCommerce SEO services or individual eCommerce SEO experts can help you design and implement a proper product recommendation system for your website homepage.
5. Leverage eCommerce marketplaces
Ecommerce marketplaces are great places to gain visibility for your eCommerce venture, gather leads and pull them towards your own website.
You should always make it a point to list your products on popular online marketplaces like Amazon and then ensure that those listings link back to your own eCommerce website.
Competent providers of eCommerce SEO services in India will be able to guide in adopting and utilising marketplace SEO tools and tactics.
Thus, by investing in professional eCommerce SEO packages, you can leverage the power of online marketplace SEO for your business. This will lead to a spurt in your sales volume and revenue over time and can bring many benefits to your online store like it will increase your organic traffic, higher conversion rates, long term results, competitive advantage and much more.
Final thoughts
In order for any business to be successful, it is essentially important to ensure a steady growth in customers. ECommerce businesses are no different.
Hence, in order to gain more organic traffic for your eCommerce website, you must consider hiring an excellent provider of eCommerce SEO services.
This write-up lists out five important ways to optimise your website for search engines. Whenever you are ready to hire an eCommerce SEO agency, make sure to check that the services listed in this post form a part of your package as well.
