Are you prepared to publish your latest masterpiece on Instagram, yet unsure about the optimal number of hashtags to use? Do you aim to maximize engagement and reach without appearing excessively eager for attention?
There’s no magic number of hashtags for an Instagram post – it’s not like choosing the perfect secret code. The ideal quantity depends on factors like your content, brand, and audience. But don’t worry, we’ve got some tricks up our sleeve to help you find that sweet spot. Remember, King Kong Agency is a millionaire factory, so don’t be afraid to contact an experienced marketing agency.
- Be Mindful of Quantity
Although Instagram allows up to 30 hashtags per post, using all 30 may not be advisable. We suggest adhering to a range of 5-10 hashtags per post. Excessive hashtags can give your post a cluttered and spammy appearance. Nothing is more off-putting than a business post that blatantly targets a wide audience with an overwhelming barrage of hashtags.
- Prioritize Quality
Just like in life, quality reigns supreme over quantity when it comes to hashtags. So instead of throwing in random or irrelevant ones, stick to a few that are truly hashtag-worthy for your content. Hashtag game on point. This approach will attract the right audience and prevent wasted hashtags.
- Embrace Variety
Repetitive use of the same hashtags may seem appealing for consistency, but it can actually hinder engagement. Occasionally switching up your hashtags can expose you to new audiences and keep your content fresh.
- Understand Your Audience
Knowing your audience is key when it comes to picking the perfect hashtags. Make sure you’re in tune with your target audience and their interests – it’s like having a secret weapon in your hashtag game. Using popular hashtags that do not align with your brand or content will only attract the wrong crowd.
- Unleash Creativity
Do not hesitate to exercise creativity when it comes to hashtags.Instead of relying solely on the most popular and overused hashtags, strive for more specific and unique ones that will make your content stand out. Who knows, you might even start a trend.
Common Mistakes to Avoid When Using Hashtags on Instagram as a Business
Now, let us discuss some common mistakes made by businesses when utilizing hashtags on Instagram.
- Avoid Broad Hashtags
Using broad and generic hashtags such as #love or #food may appear tempting for reaching a larger audience, but they can actually do more harm than good. These types of hashtags are highly competitive, and your post is likely to get lost amidst the sea of content. Instead, opt for more specific hashtags directly related to your brand and content.
- Steer Clear of Banned Hashtags
Fun fact: Instagram has a secret dislike for certain hashtags. So, if you decide to sneak them into your post, they’ll be banished from the hashtag feed. Hashtag fail. Stay updated on any banned hashtags and always double-check before using them.
- Harness Hashtag Insights
Instagram features a valuable tool called “Hashtag Insights,” providing information about the performance of each hashtag in your post. This includes the number of posts, reach, and impressions associated with a specific hashtag. Utilize this feature to track and analyze the performance of your hashtags, making necessary adjustments as required.
