As your business grows and expands, it can feel easier to think of it as a fragmented collection of different functions rather than a cohesive whole. You might find that it is simply easier to manage that way, letting you and your team think about each small problem individually rather than having to link it back to the whole.
While this mindset can have practical value when meeting your objectives, it might mean that this sense of fragmentation becomes more apparent to your audiences – leading to a potential conflict between what you say and how you act.
Attitude Towards Employees
While you might understand that it looks better for your business when your brand supports a positive work/life balance, is this something that you are reflecting in the workplace? You might be ticking boxes, such as offering a remote work or flexible work model where employees can work from home a day or two a week, but that might not feel the same for your staff. If the days when they do come into work feel tense and uncomfortable, with a lot of hostility between them and management, their mental health could be suffering.
That means to properly reinforce your values, you have to consider how the lives of employees are affected while they’re working with you – creating a new and more positive work environment that looks to improve this.
Customer Service
Businesses often make themselves stand out by emphasizing how much they care about their customers. Over time, this might become one major topic that audiences become fatigued with – which could lead to a higher level of disengagement with your marketing.
That is obviously an outcome that you want to avoid, and one way to do that might be to showcase how important audiences are rather than just telling them about it. This could be done by having robust customer service training in place, meaning that any engagement your audiences have with your brand will be consistent and reassuring.
It is also worth connecting your actions back to your customers, helping to answer the question of why any change in your business should matter to them. This can help you introduce concepts like Agentic AI, implementing them into your business in a way that is cohesive with how you’ve established yourself so far.
Green Policies
As with any business, audiences might be skeptical of any environmental claims you make – greenwashing being the problem it is. However, you could combat this with tangible action that helps you stand out from competitors who might not be doing the same. Over time, this kind of action might also help you to become more involved with climate groups or other types of activists that can help you become a part of a network. As well as helping you to take more positive action, this can lead to an association in the minds of audiences that helps your brand to be remembered asa more authentic company.
