Digital marketing has many facets, but one of the most popular in recent years is SMS marketing, aka text message marketing. This marketing method takes advantage of the fact that text messages are an ingrained part of people’s daily lives and have a much higher engagement rate than other forms of marketing, such as email marketing or running ads. On top of this, SMS platforms give you the tools you need to send out alerts in bulk to your subscribers all at once. This can help you to take your marketing campaigns to new levels of profitability.
Creating On-Demand Engagement with Your Audience
SMS promotions have a major advantage in the fact that they can get instant engagement from your audience. This is because when a person gets a text, they usually check it right away. For example, you may send out a promotion for a limited-time offer and make a large volume of sales in mere minutes. This is the power of SMS marketing when leveraged through a platform designed to maximize its effectiveness.
Dividing Your Subs Based on Gathered Data
Another great thing about SMS platforms that use text alerts is the fact that they allow you to gather data from your campaigns. This data comes in handy because it allows you to segment your audience based on a variety of factors, such as what products and services they buy, how much they spend, or simply dividing your subs int to “buyers” and “not buyers.” In any case, this data-driven segmentation will allow you to create more focused promotions that get better conversion rates.
A Naturally High Return on Investment
When you run a marketing campaign, one of the biggest worries is that even if it brings in lots of customers, it may not offset the costs of running it in the first place. SMS marketing takes care of this issue in two ways. First is the fact that SMS platforms are extremely cost-effective. This is because of how simple and easy to use they are meaning that there isn’t a ton of overhead for them to cover.
The second-way reason that SMS platforms have such a high ROI is that they allow you to make sales on the backend. This means that if someone buys from you once, you can use SMS to encourage them to do so again. This way, even if your front-end sales somehow aren’t covering your marketing budget, you can make many times that amount on the back end through continuous SMS campaigns. Remember, someone that has bought from you once is much more likely to do so again. This gives backend marketing a naturally high ROI.
Auto-Pilot Text Automation
Text alert services for SMS marketing allow you to set up messages to be delivered automatically at certain intervals. For example, you could make it so that whenever someone first signs up for your message, they receive a welcome text. Alternatively, you could configure your texts to promote specific offers during specific times of the month or year. And that’s the great thing about this system; you can create entire SMS marketing campaigns that run on auto-pilot for months or even years.
Streamlining Your SMS Marketing Campaigns
Let’s face it; phones simply weren’t designed with the idea of mass texting in mind. Sure, you can send texts to more than one person from your contacts, but that still isn’t even close to being efficient enough to run an SMS marketing campaign. SMS platforms tie together all of the different factors you need to run a successful SMS campaign. They provide you with all the tools you need for data collection, getting new subs, keeping everything legal, minimizing your unsub rate, audience segmentation, broadcast texting, and more. This provides a much more streamlined method of running SMS campaigns that require less time and less oversight.
The Future of SMS Marketing is Now
If you want to leverage the power of SMS marking for your business, then it only makes sense to use a platform that gives you the tools to make it happen. Not only do you get all the tools you need to run a profitable SMS campaign all in one place, but you also get it on an easy-to-use platform that requires no training. There is literally no downside to using an SMS alert service for your marking promotions.
